Stay connected through Connex! The second Wednesday of every other month, this event brings together marketers from every industry to network over hot marketing topics in small groups.

Round #1: Social Media Marketing ROI

Discussion Leader: Scott Emalfarb, Founder & CEO of Fresh Content Society

Explore how social media really impacts your bottom line, beyond the likes and shares. This roundtable will dive into tangible ways brands can measure and maximize the ROI of their social media efforts. Expect actionable insights and candid discussions with Scott Emalfarb.
Scott Emalfarb is the Founder and CEO of Fresh Content Society, an award winning social media agency. Scott has over 15 years of experience leading, designing, managing, and growing social media communities for some of the world’s leading brands. Scott has developed content and campaigns that have gone viral and generated national media attention on CNN, Forbes, NPR and others. Scott’s deep understanding of social media management makes him one of the best social media professionals in the industry.

Round #2: Developing an Entrepreneurial Approach to Your Marketing Career in 2025

Discussion Leader: Rodney Young, Jr., Founder & CEO, Thrive NPO

Rodney Young, Jr. is an experienced marketing professional and CEO of Thrive NPO, where he works with nonprofits to develop strong marketing strategies. With extensive experience at various small to large nonprofits, Rodney has honed his expertise in developing innovative marketing strategies and guiding teams to success.

Round #3: Speed Networking

In this breakout group, you’ll meet 3–4 people for a 5-minute conversation with each. Bring your business cards!

REGISTRATION FEES

• AMA Chicago members: free
• Guests: $20
• Full-time students: free