On Saturday, September 28^th, Born In Detroit will celebrate Shop Downtown Detroit Day as they cheer for the Lions, Tigers, and Red Wings with a drawing for a $100 gift card at the downtown store located at 1275 Woodward Ave. in Detroit. Additionally, the first 100 customers to purchase apparel at the store will receive a free Born In Detroit tote.

Born In Detroit Apparel, LLC has just launched their new fall line of apparel. Along with the new collection, the Michigan owned, and operated brand now has a license for official sports merchandise with the Detroit Tigers, Lions, Red Wings, and Pistons along with the University of Michigan and Michigan State University.

New items in the Born In Detroit Fall 2024 collection include a varsity jacket, crossbody bag, and new designs of t-shirts, sweatshirts and hoodies featuring the 313-city map, D-E-T design, stencil D, Michigan license plate, customer-favorite Born In Detroit logo, and more.