This 3-hour virtual class is designed for entrepreneurs, nonprofit professionals, and freelancers looking to create a strong foundation for their brand. In this session, you'll learn the basics of branding and marketing-from defining your unique value proposition and crafting compelling messaging to building a cohesive brand identity. With practical strategies, real-world examples, and a Toolkit full of templates, guides, and resources, you'll leave with a clear action plan for effectively positioning your business. This course is eligible for the City of Austin Business Skills Certificate Program

Participants will also get a free toolkit - a collection of templates, forms, worksheets, software and other helpful resources to help make good use of the information shared in class. The instructor will be Julie Niehoff, Co-Founder and CMO of Distance Learning Media, LLC.

Earn A Business Skills Certificate

This workshop is eligible for the City of Austin Business Skills Certificate program. Participants who complete six eligible courses in the program are recognized in a public awards ceremony with other local business and community leaders. View eligible classes here -- http://bit.ly/AustinSkillsCertificate