Schedule of the Event:

June 13, 2025

GRAND CEREAL PARADE

We will kick off the weekend with the Cereal Sale, held Friday at Festival Market Square from 2pm-4pm. $2 boxes of cereal provided by Post Consumer Brands and W.K. Kellogg!

The Grand Cereal Parade will be held Friday, June 13, 2025, starting at 6:30pm

Join us for the kick-off of National Cereal Festival 2025! Parade route will be located downtown Battle Creek on VanBuren from the Kool Center to McCamly and then right on McCamly, right on Michigan, right back to the Kool Center. Parade and registration are FREE of charge!

Current Participants:

- Eyemart Express
- Scott’s Sweets
- Miss SouthCentral and Miss SouthCentral Teen
- Downriver Honey Smack’s Club
- Post Consumer Brands

Register Here

June 14, 2025

The Cereal Festival will take place on Saturday, June 14, 2025, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm. Festival activities include live music, entertainment, vendors and children’s activities. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!

For any questions or additional information contact Kelly Walden at [email protected] or Kaycie Chrystan at [email protected]

Entertainment:

8am-11:30am: FREE Cereal breakfast along McCamly St. provided by Kellogg’s and Post Consumer Brands at the World’s Longest Breakfast Table!

Strolling performance by illusionist Steve, The Amazing

Live animal shows provided by Critchlow Alligator Sanctuary

FREE train rides provided by The Battle Creek Regional History Museum

360 Open Air Photo Booth

Children’s activities and arts & crafts

Bounce Houses provided by Kirk’s Jump N Fun Rentals

Carnival Games provided by Endeavor Charter Academy

Local Artisan Vendors

Live Music:

8am-9:30am: Jessey Adams
10am-11:30am: JP & The Energy

Date: June 13-14, 2025

Location: Various Venue in Battle Creek, MI

Click Here For More Information