RUTHERFORD, N.J. (May 15, 2025) – Graze Craze®, the innovative charcuterie company expanding access to high-quality grazing boards nationwide, opened a new store in Bergen County at 300 Park Ave. in Rutherford. Owners of the new charcuterie shop, Sylvia and Alex de Hombre, are thrilled to bring people together to live out the Graze Craze motto – Celebrate Everything.

At Graze Craze Rutherford, charcuterie boards and boxes are curated by a team of expert Grazologists™, who combine a variety of flavors, colors and textures to create the ultimate dining experience. Each grazing spread features high-quality ingredients, like premium meats and cheeses, fresh fruits, crisp vegetables and more, accompanied by house-made sauces, dips and jams.

“Food and entertaining have always been a big part of our lives, so we’re excited to pursue an entrepreneurial dream that allows us to share our passion for hospitality and fresh, high-quality ingredients with the community,” said Sylvia de Hombre. “We love that we get to offer something fresh, creative and perfect for all kinds of gatherings that helps others create memorable moments that they’ll cherish for years to come.”

The Graze Craze menu incorporates a range of styles that cater to any palate or dietary preference, like:

• The Gone Grazey – A blend of cured meats, premium cheeses, crackers, fresh produce, nuts and more.

• The Vegegrazian – A vibrant medley of fruits and vegetables.

• Sweet & Grazey – An abundance of desserts, like chocolates and baked goods, paired with sweet dips.

Other specialty offerings include:

• The Brunch Board – A selection of breakfast meats, fresh fruits, eggs, pastries and more to complement morning meetings and events.

Graze Craze food arrangements are available in different size options, from Char-Cutie-Cups and Picnic Boxes for nibbling to sharing-size boards with enough fresh food to feed a party. The food displays are ideal for family gatherings, large events and more, and they make for memorable corporate and personal gifts that always impress.

“Opening our own Graze Craze allowed us to step into entrepreneurship with confidence, knowing that we had the backing of a successful system, a strong community and a brand that prioritizes quality and the customer experience,” said Alex de Hombre. “We truly get the best of both worlds – a phenomenal creative outlet to do what we love in producing stunning charcuterie boards combined with a successful business model that lets us serve our community in a new way.”

Sylvia and Alex de Hombre have been married for 20 years and share a passion for giving back and spending time with loved ones. In their free time, they value making memories with their two sons, are avid kayakers and frequently volunteer to support local community organizations.

Graze Craze Rutherford is open Monday through Friday from 9 a.m. to 6 p.m., Saturday from 10 a.m. to 5 p.m. and Sunday from 10 a.m. to 2 p.m. For more information, call 908-573-0360, visit www.grazecraze.com/rutherford-nj and follow along on Facebook at @GrazeCrazeRutherfordNJ and Instagram at @grazecraze_rutherford_nj.

About Graze Craze

Graze Craze® is the leading franchise within the grazing style food category, offering an alternative experience to traditional dining options and catering for every occasion. At Graze Craze, in-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savory charcuterie boards and picnic boxes made with the highest quality ingredients and arranged with perfection. Graze Craze is an affiliated brand of United Franchise Group™, the global leader for entrepreneurs, within the United Franchise Group’s food division, Big Flavor Brands™. For more information about Graze Craze locations, menu, and commercial accounts visit www.grazecraze.com. For information on franchising opportunities, visit www.grazecrazefranchise.com.

About Big Flavor Brands

Big Flavor Brands™ specializes in franchises dedicated to creative eating, offering a zesty menu of fast-growing, award-winning food brands with a proven track record of success. From fast-casual restaurants with authentic third-generation recipes like The Great Greek Mediterranean Grill®, to specialty concepts like the grazing innovator and charcuterie board caterer Graze Craze®, and the super-fast, fresh Italian experience of Cannoli Kitchen Pizza®, Big Flavor Brands dominate their niches with quality, value, and tasty fare for every occasion. Big Flavor Brands represents the food division of United Franchise Group™ which is comprised of innovative concepts pushing the boundaries with an unwavering commitment to quality, variety, and the pursuit of joyful eating.

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