AUSTIN (Oct. 15, 2025) – Planet Fitness – one of the nation’s largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand – opened its Roanoke Rapids club (1558-A Julian R Allsbrook Hwy, Roanoke Rapids, NC 27870-5114) on Oct. 4. 

As a grand opening special, Roanoke Rapids members can join with no commitment for $1 down for the Classic Card membership at $15/month or the PF Black Card® membership at $24.99/month, through Oct. 24.

Open and staffed 24/7, the 21,462-square-foot facility offers the following amenities in a hassle-free, non-intimidating environment:

●       75 pieces of best-in-class strength equipment including free weights, expansive strength machines and plate-loaded bench presses, hack squats and a seated calf machine

●       45 state-of-the-art pieces of cardio equipment

●       Free fitness training with a certified fitness trainer

●       Training area equipped with the PF360 Connexus Functional Training System including TRX equipment, kettlebells and much more

●       Functional training room

●       Black Card Spa® area for PF Black Card^® members featuring HydroMassage™ Loungers, Massage Chairs, Salon Grade Hybrid Tanning Beds, Beauty Angel Red Light Therapy and HydroMassage™ Bed

●       Numerous flat screen televisions 

●       Free WiFi

●       TVs with wireless connections to all cardio equipment 

Planet Fitness Roanoke Rapids is designed to elevate the workout experience for all fitness levels,” said CJ Bouchard, CEO of Excel Fitness, one of the largest franchisees of Planet Fitness. “We are excited to welcome the community in to grow stronger together at this new location.”

In addition to the free fitness training, every Planet Fitness membership includes access to strength and brand-name cardio equipment and the free Planet Fitness App featuring hundreds of on-demand digital exercises. The balanced mix of cardio and strength equipment ensures members of all fitness levels have everything they need to meet their fitness goals, all in a comfortable, non-intimidating environment.

The PF Black Card® membership includes additional amenities, such as the ability to bring a guest every day at no additional charge, access to the Black Card Spa®, and access to 2,700+ Planet Fitness locations across all 50 states, among other benefits.

“Planet Fitness offers a high value membership and believes that everyone can get strong no matter where they are on their fitness journey,” Bouchard added. “We encourage the local community to come check out our new Roanoke Rapids location and see what our unique, non-intimidating and Judgement Free environment is all about.”

The new club is Excel’s 8th location in Northeast North Carolina and its 38^th in the state. To learn more about Planet Fitness Roanoke Rapids or join online, visit www.planetfitness.com/gyms/roanoke-rapids-nc or call 252-557-1336.

For more information about Planet Fitness overall, visit www.PlanetFitness.com or follow on Facebook (www.facebook.com/PlanetFitness), Instagram (www.instagram.com/planetfitness) and TikTok (www.tiktok.com/@planetfitness).

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of June 30, 2025, Planet Fitness had approximately 20.8 million members and 2,762 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness clubs are owned and operated by independent business men and women.

About Excel Fitness
Excel Fitness is a leading Planet Fitness franchise group based in Austin with 160+ locations across Texas, Oklahoma, Arkansas, Missouri, North Carolina, Virginia, Tennessee, Georgia and Utah. An Olympus Capital Partners portfolio company, Excel Fitness has built a team culture that focuses on elevating the member experience by developing exceptional health clubs and delivering world-class customer service. The team is passionate about building communities through fitness and supporting its local markets through employment and memberships opportunities that positively impact lives. For more information, visit www.excelfitness.com.

About Olympus Partners
Founded in 1988, Olympus Partners is a private equity firm focused on providing equity capital for middle market management buyouts and for companies needing capital for expansion. Olympus is an active, long-term investor across a broad range of industries including business services, consumer products, healthcare services, financial services, industrial services, and manufacturing. Olympus manages more than $8.5 billion mainly on behalf of corporate pension funds, endowment funds and state-sponsored retirement programs.