Come on out to the Rose, White & Blue Parade and Festival!!!

The Rose, White & Blue Parade is a historic community celebration that brings together residents, businesses, and organizations of San José and the greater Bay Area in celebration of diversity, public spirit, and our floral and agricultural heritage.

The Rose, White & Blue Parade is committed to creating anti-racist work that positively engages, uplifts, and represents the multicultural communities of San José and beyond through a culturally relevant event on Independence Day. Through our thoughtful partnerships with key members of the community, we purposefully unpack and rethink how and why the Fourth of July is celebrated. The Rose, White & Blue Parade and its partners strive towards reframing patriotism as a call to action for advocating within our community to uphold equality, justice and fair and humane treatment for everyone. Through our diverse education programs, we work to dismantle systematic racism, combat prejudice through exposure, and seek the end of violence and oppression through displays of community at the annual parade and festival.

The RW&B Parade starts near the campus of Lincoln High School. At the staging area, the lineup of parade participants, classic cars, bands, dance groups, and community troupes are organized while children finish decorating their bikes and wagons in red, white and blue streamers. The parade winds its way through the Shasta/Hanchett and Rose Garden neighborhoods (Dana to Naglee to The Alameda).  The festival is located at the corner of Shasta Ave. and The Alameda.

Date: July 4, 2024

Time:
Car Cruise: 9:45am
Parade: 10am - Approx. 12pm
Festival: 11am - 3pm

Cost: Free

Location: Corner of Shasta Avenue and The Alameda, San Jose, CA 95126

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