Liberty Mutual and Safeco Insurance have awarded Gold Lion Insurance Agency a 2025 Make More Happen Award for its partnership with Salem Family Resources, a nonprofit dedicated to promoting education, health, and well-being for children and families in the Salem, New Hampshire area. The award includes an initial donation of $5,000 for Salem Family Resources, which can be doubled to $10,000 by encouraging community supporters to vote online.

Starting June 2, the Gold Lion Insurance Agency and Salem Family Resources story will be featured on the official Make More Happen microsite at https://www.agentgiving.com/gold-lion-insurance-agency, where supporters can vote to help the team reach their donation goal. If the story receives at least 500 votes and comments, the $5,000 donation will be increased to $10,000.

Salem Family Resources takes a holistic approach to supporting children, especially those from low-income families—by addressing the needs of the entire family and building long-term resilience. Their programs include parenting classes, playgroups, family support services, and access to critical items like diapers and gift cards for gas and groceries.

A $10,000 donation would cover half the annual cost of operating the space that hosts vital parent support groups and kids’ playgroups, while also providing essential items for families in need. By voting for Gold Lion Insurance Agency, supporters can help ensure that families facing hardship continue to receive the compassionate care they deserve.

“Offering people peace of mind is at the heart of everything we do at Gold Lion Insurance, and that mission is beautifully mirrored in the work of Salem Family Resources,” said Rachel Leone, agent at Gold Lion Insurance Agency. “As a young, teen mom, I leaned on a nonprofit like Salem Family Resources during one of the hardest times of my life. Their support helped me grow into a confident parent, build a healthy co-parenting relationship, and create a better future for my daughter. Today, as a successful business leader and agent, I’m proud to pay it forward by supporting Salem Family Resources. They continue to change lives—just like mine was changed.”

Rachel now serves on the nonprofit Board of Directors and plays a key role in organizing its annual fundraising gala. One of the agency’s most impactful initiatives was a blockbuster diaper drive, which united clients, networking groups, and the local community to collect hundreds of diapers and baby essentials. The outpouring of support—and the gratitude of the staff—was a powerful reminder to Rachel that small, heartfelt actions can make a big difference.

“Recognizing independent agents’ dedication to their communities and nonprofit partners is what the Make More Happen Awards are all about,” said Daniel MacNeil, Senior Territory Manager, Liberty Mutual and Safeco Insurance. “Gold Lion Insurance Agency is an outstanding example of how agencies can make a real difference, and we hope sharing their story inspires others to give back as well.”

Throughout 2025, Liberty Mutual and Safeco Insurance will select up to 36 independent agencies nationwide for a Make More Happen Award, donating up to $360,000 to nonprofits they support. Agencies become eligible for the award by submitting applications showcasing their commitment to a specific cause.