BYRON CENTER, Mich. (Sept. 23, 2025) – Tanger Outlets Grand Rapids announces Nathan Stickler as new marketing director for the open-air shopping destination in Byron Center. As marketing director and a member of the center’s management team, Stickler is responsible for developing and implementing strategic marketing campaigns, fostering retailer and community relationships and creating sponsorship and media opportunities that further position Tanger as a premier shopping destination.

“We are thrilled to see Nathan step into this leadership role at Tanger Grand Rapids,” said General Manager Jesse Imhoff. “His deep knowledge of the center, combined with his creativity and leadership, will ensure strong results as we continue to deliver exceptional experiences for our shoppers and retail partners.”

Stickler joined Tanger in 2018 and has held a variety of roles, including customer service representative, property management intern and most recently, office manager. In that position, he supported more than 175 retailers and vendors, assisted with business planning and event strategy and chaired the company’s Core Values Council.

A Grand Rapids native, Stickler earned a Bachelor of Business Administration in marketing and management from Grand Valley State University. He is also an active community volunteer, serving as a youth football coach, little league umpire and supporter of local nonprofit organizations.