Our mission statement: to honor those who built the bridges for our profession, to educate the general public about massage, to educate therapists about different types of massage and to have fun.

Schedule of events

July 12, 2024

5:00 pm - 7:00 pm
Demonstrations and amc prep class
(melissa strautman, wassa lakkham, krista harris and robert tiberend will host this event)

7:00 pm - 9:00 pm
Amc judges class

July 13, 2024

8:00 am
Meeting for all participants in the american massage championships

9:00 am - 12:00 and 2:00 - 6:00 pm
Competition for the american massage championships

6:00 pm
2024 usamc awards

July 14, 2024

8:00 am - 12:00 and 2:00 - 6:00 pm
Competition for the american massage championships

5:00 - 7:00 pm

Reception for freedom members

Finger foods

7:00 - 10:00 pm
Kick-off pool party
Finger foods, cash bar, dancing

July 15, 2024

Remember, monday is  day Tie-dye is the formal wear for the keynote speech tonight

7:00 am - 10:00 am

Vendor setup

8:00 am - 10:00 am
Stuffing "goodie bags" with volunteers

10:00 am - 6:00 pm
Check-in for festival attendees

10:00 am - 6:00 pm
Vending hall open

3:00 pm
Hotel room check-in

7:30 pm
Parade of flags

8:00 pm
Industry awards and keynote speech

July 16, 2024

8:00 am - 11:00 am
The educated heart: ethics, roles & boundaries for massage therapists

8:00 am - 12:00
Face lift and sculpt massage

8:00 am - 12:00
Good massage gone bad - inappropriate clients

8:00 am - 12:00
Bindegewebsmassage basic session

8:00 - 12:00 and 2:00 - 6:00 pm
Forearm fusion foundations

8:00 - 12:00 and 2:00 - 6:00 pm
Quick manual therapy techniques for musculoskeletal pain relief

8:00 - 12:00 and 2:00 - 6:00 pm
The power of cool stone therapy

8:00 - 12:00 and 2:00 - 6:00 pm
Somatic mindfulness - connection

8:00 - 12:00 and 2:00 - 6:00 pm
Neck and shoulder pain relief

8:00 - 12:00 and 2:00 - 6:00 pm
Targeted vibrational therapy 1

8:00 am - 12:00 and 2:00 pm to 6:00 pm
Post op surgical care certification for liposuction with mld and applications of essential oils for post op care

12:30 pm
Drawings and prizes in exhibit hall - you must be present to win

2:00 - 6:00 pm
Therapeutic techniques for optimal hip mobility

2:00 - 6:00 pm
Seaweed wrap

2:00 - 6:00 pm
Unlock the power of massage cupping

2:00 - 6:00 pm
Arthrossage

8:30 pm
Massage therapy hall of fame induction ceremony

July 17, 2024

8:00 AM - 11:00 AM
Intake Protocols & SOAP Charting for Medical Massage

8:00 - 12:00 and 2:00 - 5:00 PM
Traditional Thai Foot Massage

8:00 - 12:00 and 2:00 - 6:00 PM
Forearm Fusion Level Two

8:00 - 12:00 and 2:00 - 6:00 PM
"Erik Dalton's Myoskeletal Alignment Techniques" for Upper and Lower Body

8:00 - 12:00 and 2:00 - 6:00 PM
Quick Manual Therapy Techniques for Musculoskeletal Pain Relief

8:00 - 12:00 and 2:00 - 6:00 PM
CoreStones: Migraine Care & Prevention

8:00 - 12:00 and 2:00 - 6:00 PM
Clinical Evaluation: Identifying Red and Yellow Flags

8:00 - 12:00 and 2:00 - 6:00 PM
Arthrossage

8:00 - 12:00 and 2:00 - 6:00 PM
Active Isolated Stretching (AIS) - Intro to Clinical Application

8:00 AM - 12:00 and 2:00 PM to 6:00 PM
Post Op Surgical Care Certification for Liposuction with MLD and Applications of Essential Oils for Post Op Care

8:00 - 12:00 and 2:00 - 6:00 PM
TMJ - Temporomandibular Joint Dysfunction

8:00 AM - 11:00 AM - 3:00 - 6:00 PM
Discover the Revolutionary Power of Kinetic Cupping!

12:30 PM
Drawings and prizes in exhibit hall - you must be present to win!!!!

2:00 - 5:00 PM
Using Research to Market Your Massage Therapy Practice

7:30 PM - 11:00 PM
Karaoke with Jake Eargasm

July 18, 2024

8:00 - 10:00 AM
Orthopedic Procedures and Post-Surgical Precautions for the Hip and Knee

8:00 - 12:00
So, You Want to be a Massage Teacher?

8:00 - 12:00
Diamond Active Massage: Fast Neck & Upper Back Pain & Tension Relief

8:00 - 12:00 and 2:00 - 5:00 PM
Northern Thai Tok Sen Therapy

8:00 - 12:00 and 2:00 - 6:00 PM
"Erik Dalton's Myoskeletal Alignment Techniques" for Upper and Lower Body

8:00 - 12:00 and 2:00 - 6:00 PM
Kinetic Chain Patterns for Complicated Shoulder Conditions

8:00 - 12:00 and 2:00 - 6:00 PM
Upgrade Your Hands

8:00 AM - 12:00 and 2:00 PM to 6:00 PM
Post Op Surgical Care Certification for Liposuction with MLD and Applications of Essential Oils for Post Op Care

8:00 - 12:00 and 2:00 - 6:00 PM
Intro to Bowen Therapy

8:00 - 12:00 and 2:00 - 6:00 PM
Integrative Cupping: Foundations

8:00 - 11:00 AM and 3:00 - 6:00 PM
Therapeutic Luxury: Hot Towel Strategies for Every Treatment

12:30 PM
Drawings and prizes in exhibit hall - you must be present to win!!!!

2:00 - 6:00 PM
Self Defense for Massage Therapists

2:00 - 6:00 PM
Top Fees With Ease: Maximum Earnings / Minimum Effort

2:00 - 6:00 PM
Stability Taping for Common Joint Conditions

6:30 PM
Closing Ceremony

7:00 PM
Color Powder Party

Date:
July 12-18, 2024

Location:
Harrah's Cherokee Resort Event Center
777 Casino Drive
Cherokee, NC 28719

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