A Central Coast native, Aaron Jackson's path to winemaking began with a question. "How can we write a new story for Central Coast wine, and how do we unlock its potential?" To answer this, he found himself working in coastal Pinot Noir vineyards near his hometown of Cayucos, and working in cellars producing wines from Paso Robles' westside, most uniquely Petite Sirah. While studying wine at Cal Poly in San Luis Obispo, he pooled together the pennies from his weekend jobs and launched his eponymous label with the first vintage of Aaron Petite Sirah in 2002. His career continued to lead him to work with several acclaimed wineries in Paso Robles, along with earning his Master's degree in Oenology from the University of Adelaide in South Australia. In 2017, Aaron took charge in leading the effort to create the San Luis Obispo Coast AVA (SLO Coast), which was approved in 2021.

Now over 20 years in, Aaron continues to focus on pushing boundaries and bringing pride to his homeland through his wines, all of which are driven by authenticity and devotion to unearthing the potential of Paso Robles and the San Luis Obispo Coast.