Mission

To support individuals, families, and professionals impacted by Alzheimer’s disease and other dementias through information, education, consultation, and advocacy; and to promote the advancement of scientific research to better diagnose, treat and ultimately eliminate Alzheimer’s disease.

Vision

- To be the leading resource for those seeking help or information about Alzheimer's disease and related dementias;

- To provide direct and appropriate support to all those affected by Alzheimer's and other dementias;

- To effectively communicate timely and accurate information about Alzheimer's disease and related dementias within the Wisconsin counties we serve;

- To promote early diagnosis of Alzheimer's disease;

- To encourage healthy lifestyles associated with brain health;

- To support the advancement of scientific research to better diagnose, treat and ultimately eliminate Alzheimer's disease;

- To create opportunities and events related to Alzheimer's disease and dementia that garner resources to support our organization in meeting the growing needs of an increasing aging population.