Mission:

To be a cooperative venture dedicated to invigorating the New Bedford cultural scene. The project accomplishes this through:

Presenting second Thursday FREE cultural nights.

Inviting local and regional artists, cultural groups and educators to present what they do.

Spearheading cooperative marketing.

Being a forum for the AHA! Partners to convene around shared topics.

Contributing to the City's Creative Economy initiatives.

The AHA! model collectively brands and presents the best the city has to offer providing an easy way for residents and visitors to be a part of the city's burgeoning cultural scene.