Mission:

The China-America Festival of Film and Culture (CAFFC) is sponsored by The Rose Group, whose mission is to promote better understanding and goodwill between the United States and China through media exchanges. It is our belief that it is time to celebrate our shared humanity as well as our diverse faces, voices, and points of view. CAFFC supports this mission by using the medium of film to provide audiences in both countries with the opportunities for learning and cultural understanding. Through bilateral interactions, filmmakers and audiences alike in both the United States and China will be encouraged to think cross-culturally. They will be provided with a platform for meaningful dialogue and discourse about film and culture to clarify misconceptions, to offer insights, and to build new bridges and networks.