Mission:

Main Street Helena seeks to support the merchants of Historic Downtown Helena with the following four-point approach.

1. Organization: Building consensus and cooperation among the groups that have a stake in downtown Helena.

2. Promotion: Creating a positive image through advertising , retail promotional activity, special events, and marketing campaigns.

3. Design: Creating an inviting atmosphere of historic buildings, window displays, parking areas, signs, sidewalks, street lights and landscaping.

4. Economic Restructuring: Helping existing downtown businesses expand and become more competitive and recruiting new ones to respond to today's market.

Main Street Helena is a non-profit organization that is partially supported by Main Street Arkansas, the Arkansas Trust for Historic Preservation, the National Trust for Historic Preservation and local businesses and individuals.