The mission of the North Dakota Buffalo Foundation (NDBF) is to foster awareness of the cultural and historical significance of the North American bison. By operating the National Buffalo Museum, maintaining a live bison herd, and conducting educational programs, the NDBF fulfills this mission; plays a vital role in local, state, and national tourism; and helps to promote the bison industry. Together, the National Buffalo Museum and bison herd contribute to the distinctive character of Jamestown, the "Buffalo City".