Come join us the third weekend in May. Our Rhododendrons, that thrive along the Oregon Coast, are of course the stars of the Festival and we celebrate their beauty! The spectacular display of hundreds of Rhododendrons takes place at the Florence Events Center. Enjoy the Street Vendor Fair, Car Show, 5K run and the Carnival with rides, games and a few surprises. Join us Sunday for the 115th annual Rhododendron Floral Parade. The festival officially begins with the Rhody Showcase to crown “Queen Rhododendra” and “King of the Coast” Thursday May 19th.  And while you are in the area, be sure to visit our fabulous shops, restaurants and the many adventures found only in Florence.