How We Began...

When the recession impacted Shira’s career in 2009, the mergers and acquisitions consultant resisted the temptation to get depressed. Instead she decided to reinvent herself. “Do what you love and the money will follow.” Those words motivated Shira Bliss to combine her love of walking (along the beach in La Jolla), fine wine, and gourmet food into a tour company that would introduce residents and visitors to the local restaurants and wineries and help boost the local economy. In July 2010 she formed La Jolla Wine Tours.

In 2011, La Jolla Wine Tours was starting to outgrow its name. Included now in the tour routes were tour stops all over San Diego County.  Guests shared with Shira that they loved beer as well as wine. Shira was raised in Northern Ireland and was quite familiar with great beer, herein the expansion of La Jolla Wine Tours to San Diego Beer and Wine Tours.

Fast forward to 2016: The Spirits get involved. San Diego Beer, Wine & Spirits Tours has expanded to include Distillery Adventures throughout San Diego County!