This Herbfest is a brainchild of three local herbalists: Salli Greene, Jo Anne Grubert, and Chris Haller. There are very few herbal conferences nationally and none in this area. This can make it difficult for herbalists, young and old, male and female, to gain more education in a conference setting. Sturbridge, because it is centrally located, is an ideal location and is expected that the Herbfest will be an annual event.