Ten Seconds is a branch of the Shi Miao Dao chain of noodle shops that number more than 2300 locations in China and now come to Katy, TX. Shi Miao Dao translates roughly to "ready in ten seconds," hence the restaurant's name in English.
Rice is much more common in the Yunnan region than wheat, so noodles throughout the area are typically made with rice. Cross-the-bridge noodles are served with the noodles and other ingredients separate from the broth, so customers add everything at once and then slurp away
Cross-the-bridge noodles was invented by a woman who had to take lunch across a bridge to her husband who worked on an island, so she packaged everything separately to keep the noodles from getting soggy.