Mission Statement

The mission of the Hubbard Museum of the American West is to collect, preserve and interpret the political, social, business, cultural, and environmental history of the American West from the period of human habitation to the present day, with special emphasis on the local and regional arts, history and culture. The Hubbard Museum will be a collaborative institution that provides exemplary public service for our patrons. Hubbard Museum programming, exhibits, and special events will seek to empower audiences to engage in a dialogue about the legacy of the American West and its continuing impact on American society.

Vision Statement

Residents of the Ruidoso Valley area view the Hubbard Museum of the American West as a public asset and as one of the finest museums in the State of New Mexico.

The Hubbard Museum of the American West, as a Smithsonian Affiliate, is a premier destination attraction for nationwide travelers. It provides excellent public service while promoting the tourism market in the American Southwest.

The Hubbard Museum of the American West is a dynamic institution and a collaborative facility that promotes a greater awareness of the historical and cultural contributions of area residents, past and present, to the legacy of the American West.

The Hubbard Museum of the American West is a model of cooperative stewardship within a municipal organization, and serves as a model for similar museum facilities around the nation.