Tennessee’s Oldest Town Is About To Get A Lot Sweeter!

Jonesborough Area Merchants & Service Association (JAMSA) will hold its Tenth Annual Chocolate Fest as a two-day festival on Friday, February 14 and Saturday, February 15.

Take a stroll through Downtown Jonesborough and pick up delicious chocolate treats in celebration of Jonesborough’s Chocolate Fest. There will be chocolate stops dotted throughout downtown provided by Jonesborough small businesses, each serving something unique and special but of course, chocolate-themed. Attendees will discover endless options— everything from barks, fudges, truffles and so much more. One ticket equals one chocolate treat. At check-in attendees will receive a bag to carry chocolates in, chocolate tasting tickets, and a list of chocolate stops and activities.

Chocolate Fest

Chocolate Fest will be a two-day event with multiple times available and a limited number of tickets sold. The days and times are as follows; Friday, February 14, 1-4pm and 5-8pm; Saturday, February 15, 10am-1pm and 2-5pm.

Back by popular demand, JAMSA will offer a special ticket for patrons over 21 called Chocolate After Dark on Friday, February 14 from 5-8pm. Attendees are encouraged to purchase the combo ticket (Chocolate Fest/ Chocolate After Dark) for $35 to have access to up to 10 beverage tasting stops in participating downtown businesses in addition to the chocolate stops.

Chocolate After Dark Details

Check in will be at the Jonesborough Visitors Center, located at 117 Boone Street.

This ticket option ONLY AVAILABLE ON FRIDAY, February 14 from 5-8pm

This ticket combo is very similar to our past Downtown at Dusk events.

If you purchase this ticket combo you will have a wristband and 5 tickets for beverage stops in addition to 10 Chocolate Fest tickets for chocolate treats.

Check in begins at 4pm. Each guest participating in After Dark will need to be present to get their ID’s checked and be given a wristband.

Buy Tickets

Date: February 14- 15 2025