The Lakeshore Holiday Parade presented by Novak's Service Center is a multi-community celebration in downtown Manitowoc that occurs the Wednesday before Thanksgiving every year at 6:30 p.m. Attracting over 5000 people, this is one of the Lakeshore's largest events and serves as a fantastic way to kick off your holiday season. This parade is numbered and judged to encourage holiday cheer; the top floats are recognized for their efforts at the following City of Manitowoc Common Council meeting (the third Monday of every month at 6:30 p.m.).

Where: Downtown Manitowoc - on Washington St starting at S 14th St, turns north on S 8th St and continues to the Rahr-West Art Museum where a Santa meet and greet takes place. The Sensory Sensitive Zone (no loud noises or flashing lights) is the first two blocks of the parade, on Washington St from S 14th St to S 12th St.