Pure Imagination is a festival of music, wonder and breathtaking beauty.

Save the Date! Pure Imagination, bringing diversity of sound and culture to a picturesque, inspiring outdoor setting. We set the stage, together we bring the vibes! Don’t miss 2025 with an eco-friendly focus, a curated and eclectic line-up, Pure Imagination is Arizona’s most unique music festival marrying soundscape and landscape while leaving limited impact on the gorgeous topography of the region and Prescott’s remarkable Watson Lake.

Lineup

Cheap Trick
Matisyahu
Arrested Development
The English Beat
Gone Gone Beyond
Kelsey Waldon
ponderosa grove
Bird and Byron
Kids In America
Pijama Piyama
Dutch Holly

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