As AI becomes embedded in-service delivery, CX leaders face mounting pressure to deliver experiences that are intelligent, efficient, and deeply human. But strategic implementation is critical. Without clear business goals, ethical governance, and measurable outcomes, AI risks becoming noise, not progress.

At the same time, fragmented data, legacy systems, and siloed operations continue to stall transformation. Rising customer expectations and generational shifts demand agile, empathetic strategies powered by real behavioural insight.

Meanwhile, the workforce is evolving-requiring new skills, collaborative models, and a fusion of human creativity with AI-driven efficiency. Without the right frameworks, organizations risk falling behind, unable to scale or sustain CX impact across the enterprise.

Reuters Events: Customer Service and Experience West 2026 (21-22 April, San Diego) is where strategy meets execution. Join senior CX, service, and digital leaders to tackle real-world barriers, share practical solutions, and build the frameworks that will define customer experience beyond 2026.

URLs:

Tickets: https://go.evvnt.com/3363579-2?pid=91 

Sponsor: https://go.evvnt.com/3363579-3?pid=91 

LinkedIn: https://go.evvnt.com/3363579-4?pid=91 

Prices:

End User Pass: USD 2199.00,

Vendor/Solution Provider Pass: USD 3999.00

Speakers: Ekta Chopra, Chief Digital Officer, e.l.f Beauty , Erik Snell, Executive Vice President and Chief Customer Experience Officer, Delta Airlines, Heather Garboden, Chief Customer Officer, American Airline, Reed Smith, Chief Consumer Officer, Ardent Healt, Tara Brady, Chief Experience Officer, Provident Bank, Naveed Anwar, Global Head of Platforms and Data Services, Citigroup, Jason Porter, Senior Vice President of Supply Chain and Transformation, AT and T, Miya Gray Torain, VP Customer Experience and Engagement, Pfize, Sean Oneal, VP, Retail Operations, UPS Store, John Pew, Head of CX Strategy and Innovation for Business Banking, US Bank, Samir Bagri, VP Transformation Strategy, CBRE, Wendy Albers, SVP of Member Experience, Generations Federal Credit Union, Abhii Parakh, Head of Customer Experience, Prudential, Stuart Gilchriest, Director, Sales Experience, Mercury Insurance, Christiana Fisher, Director of Global Care, Get Your Guide, Andrew Hohwald, Director, AI Enablement, Digital Transformation and Innovation, HCA Healthcare, Karishma Parakh, Head of Marketing, Ferring