Pet Rock Fest is New England’s largest event dedicated to animal welfare, featuring live music, interactive activities, and more than 100 animal welfare organizations. Last year’s festival showcased a Rescue Groups and Shelters Pet Parade, engaging K9 demos, “Pups in the Air” disc dog team, vegetarian food court with local favorites curated by VegFest, pet photo contests, the ever-popular amateur dog contest, giveaways, vendors, guest appearances, speakers and more. 

Schedule:

Stage One (the Music Stage)

Noon: opening remarks – Founding partners Charlene Arsenault and Jeannie Hebert kick off the festival with an enthusiastic welcome to all   

12:15 p.m.: The Wray-Ons

1:15 p.m. Eldon James and the One-Eyed Cat

2:15 p.m. Headliner David Cook, winner of "American Idol" 

3:15 p.m. P.E. James

Stage Two (The Animal Action Stage)

12:30 p.m. Annual Pet Rock Festival Hero (the "Juno" award) and Recognition Awards presentation

1 p.m. Animal Shelter and Rescue Group Pet Parade

1:45 p.m. Blessing of the animals with Reverend Meghan Mantler from The Nativity Church in Northborough

2:00 p.m.  Amateur Dog Show

Prizes include medals, trophies and prize bags stuffed with items from sponsors 

2 p.m. Best Ears

2:15 p.m. Owner-Dog Look Alike

2:30 p.m. Waggiest Tail

2:45 p.m. Best Vocalist

3 p.m. Sweetest Face

3:30 p.m. Featured speakers

3:45 p.m.:  Drawing for the two lottery winners (each nonprofit receiving $500 from Pet Rock)

Date: October 5, 2025

Time: Noon to 5 p.m.

Location:
Lancaster Fairgrounds
318 Seven Brg Rd
Lancaster, MA 01523

Admission: $15 adults, $5 kids 12 and under - at the gate

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