New Virtual Vault Puts Jewelry Protection in the Palm of Your Hand

-BARIBAULT JEWELERS SELECTED AS SIGNATURE STORE for NEW LUX DIGITAL VAULT APP-

(Glastonbury, Conn) – June 6, 2023 – Beyond its beauty and sentimental value, jewelry is a financial investment that needs to be protected. Baribault Jewelers in Glastonbury has been selected to provide customers with instant insurance coverage via a new app. The LUX Digital Vault mobile app from Jewelers Mutual Group is an insur-tech innovation that connects customers to their trusted jeweler and their jewelry and watch collections with a 15-day jewelry insurance offer. Baribault is one of only a few retailers nationwide chosen for the app’s beta test based on its reputation for being creative and adopting new technology.

“Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what our next-gen clients are looking for,” said Christina Baribault Ortiz of Baribault Jewelers, a third-generation, family-owned, fine jewelry company, who was part of the app’s testing process. “It is beyond cool to have a customer open their virtual vault inside our store, giving them peace of mind that they are secured and insured.”

Bariabult notes that app users also have direct access to their trusted jeweler and can upload images of their entire jewelry collection, store-related receipts, appraisals and other documents, and keep everything visible in the palm of their hands– all through a seamless experience.

The app gives retailers Customer Relations Management (CRM) tools to connect with customers more automatically, more consistently and in a more personalized way. Baribault can view a customer’s collections quickly in order to make gift giving recommendations.

The LUX Digital Vault is the future for jewelers who want to connect with their customers in more meaningful and innovative ways using the tech tool as an added “digital gift” to enhance the retail store experience. The customizable, store-branded app is no cost for jewelers to offer or for their customers to use.

In business for nearly 75 years, Baribault Jewelers consistently looks for opportunities to level up the customer experience.

The LUX Digital Vault – developed using the cloud-based Luxsurance platform Jewelers Mutual acquired earlier this year – comes with a special 15-day jewelry insurance offer so customers can keep their new jewelry protected while evaluating their insurance needs, with no up-front payment required.

About Baribault Jewelers

Since 1948, Baribault Jewelers has been guided by its core values of authenticity, integrity, service, gratitude, courage, trust and respect in providing sterling service to its local, statewide and national clientele.  While styles come and go, the mission of the family business has always been to help its valued customers create beautiful memories with the people they love.  Visit www.baribaultjewelers.com.