LA JOLLA, Calif. (Oct 20, 2025) — Graze Craze®, the rapidly growing brand known for its artfully arranged charcuterie boards and graze-style catering, has opened a new location at 5691 La Jolla Blvd. in the La Jolla Seaview Center.

The 850-square-foot store is owned and operated by franchise owner Alejandro Romo. He is eager to begin sharing his passion for charcuterie with the local community. Alejandro graduated from University of San Diego, enjoys playing golf and and has been working in the family business for over 8 years.

“I’m proud to join Graze Craze, a great concept and an amazing company that’s given us the opportunity to bring people together over delicious bites,” said Romo, who has worked in his family’s business for over eight years. “We have a prime location on one of La Jolla’s most popular streets, and we’re right next to a fine wine shop, which perfectly complements our menu’s wide variety of high-quality ingredients and unique taste profiles.”

Graze Craze boards are thoughtfully designed by trained Grazologists™ using premium meats, cheeses, fresh produce, house-made dips, sweet treats, and more. Each offering is crafted for flavor, balance, and artful presentation, perfect for celebrations, gifts, business meetings, or casual get-togethers. The Graze Craze La Jolla menu includes signature favorites:

• Gone Grazey: A well-balanced mix of cured meats, cheeses, crackers, fruits, veggies, and more—the best way to sample a little of everything.

• Vegegrazian: A vibrant vegetarian option loaded with seasonal produce and bold flavors from house-made dips.

• Sweet & Grazey: A decadent spread for dessert lovers, with chocolate, fruit, cookies, and indulgent dips.

Boards are available in a variety of sizes, from a date night or small gathering, to a large spread fit for parties and events. Custom orders are welcome, and every board is made fresh to order. Available for in-store pickup and local delivery.

Graze Craze La Jolla is located at 5691 La Jolla Blvd, La Jolla, CA 92037 and is open Tuesday to Saturday from 10 a.m. to 5 p.m. and Sunday from 10 a.m. to 2 p.m. For more information, call 858-788-7071 or visit www.grazecraze.com/location/la-jolla-ca. Follow along on Instagram at @grazecraze_westlajolla_ca or on Facebook at Graze Craze La Jolla for updates and board inspiration.

About Graze Craze

Graze Craze® specializes in charcuterie boards, boxes, and catering that bring a new dining experience to every occasion. Its Grazologists™ handcraft impeccably designed sweet and savory boards and picnic boxes using the highest-quality ingredients, always arranged with care. Graze Craze is an affiliated brand of United Franchise Group™, the global leader for entrepreneurs, within UFG’s food division, Big Flavor Brands™. For more information about Graze Craze locations, menu, and commercial accounts, visit www.grazecraze.com. For franchising opportunities, visit www.grazecrazefranchise.com.

About Big Flavor Brands

Big Flavor Brands™ represents the food service division of United Franchise Group™. The division specializes in franchises dedicated to creative eating, offering a menu of fast-growing, award-winning food concepts with a proven record of success. From fast-casual restaurants like The Great Greek Mediterranean Grill®, to specialty brands like Graze Craze®, Big Flavor Brands delivers quality, value, and flavor for every occasion.

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