Graze Craze®, the rapidly growing concept known for transforming charcuterie into an art form, has opened its newest location in West Springfield, bringing fresh, handcrafted graze boards and boxes to the heart of Western Massachusetts. The store is located at 777 Riverdale Street, a high-traffic shopping and service hub with convenient access for surrounding communities.

The new store is proudly owned and operated by Jess Sinopoli, whose background in sales and marketing helps drive the brand’s growth, alongside her husband Jason, who brings extensive operational expertise. Together, they’ve built a true family-run venture, one born from their shared vision to bring a uniquely creative, high-quality, and convenient grazing experience to the community

“We wanted to build something meaningful for our family and our community,” said Sinopoli. “Graze Craze stood out to us because of the product, the demand, and the chance to be part of something special while still staying local. The boards we offer are beautiful, delicious, and perfect for every celebration.”

Graze Craze West Springfield offers an irresistible selection of sweet and savory grazing boards, each one artfully handcrafted by trained Grazologists™ using only the freshest, premium ingredients. Their menu features something for every palate and occasion, including:

• Gone Grazey: A little bit of everything, featuring an abundant mix of cured meats, artisan cheeses, fresh fruits and vegetables, crackers, nuts, and more.

• Sweet & Grazey: A dessert-forward delight with decadent chocolates, baked goods, seasonal fruit, and sweet dips.

• Vegegrazian: A vibrant vegetarian-friendly spread brimming with fresh produce and house-made dips.

Boards are available in sizes ranging from individual portions to full spreads for events, and they’re perfect for birthdays, holidays, business meetings, weddings, or casual entertaining. Online ordering, in-store pickup, and local delivery are available.

Graze Craze West Springfield will celebrate its official grand opening with a Ribbon Cutting Ceremony on Tuesday, October 22 from 4:00 to 6:00 p.m., in partnership with the West of the River Chamber of Commerce. The event will also serve as a Chamber networking mixer, and the public is invited to attend, meet the team, and sample the shop’s signature graze boards.

Graze Craze West Springfield is located at 777 Riverdale St. and is open daily from 10 a.m. to 6 p.m. Orders can be placed online at www.grazecraze.com/west-springfield-ma. For more information, call 413-301-6263, or follow the shop on Facebook and Instagram for updates, photos, and upcoming promotions.

About Graze Craze

Graze Craze® is the leading franchise within the grazing style food category, offering an alternative experience to traditional dining options and catering for every occasion. At Graze Craze, in-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savory charcuterie boards and picnic boxes made with the highest quality ingredients and arranged with perfection. Graze Craze is an affiliated brand of United Franchise Group™, the global leader for entrepreneurs, within the United Franchise Group’s food division, Big Flavor Brands™. For more information about Graze Craze locations, menu, and commercial accounts visit www.grazecraze.com. For information on franchising opportunities, visit www.grazecrazefranchise.com.

About Big Flavor Brands

Big Flavor Brands™ specializes in franchises dedicated to creative eating, offering a zesty menu of fast-growing, award-winning food brands with a proven track record of success. From fast-casual restaurants with authentic third-generation recipes like The Great Greek Mediterranean Grill®, to specialty concepts like the grazing innovator and charcuterie board caterer Graze Craze®, Big Flavor Brands dominate their niches with quality, value, and tasty fare for every occasion. Big Flavor Brands represents the food division of United Franchise Group™, which is comprised of innovative concepts pushing the boundaries with an unwavering commitment to quality, variety, and the pursuit of joyful eating.