Ignite Your Passion at the 2025 Great Lakes Floral & Event Expo!

Calling all florists, event planners, and floral enthusiasts! The wait is over!

Mark your calendars for the 2025 Great Lakes Floral & Event Expo (GLFEE), happening Friday, February 28th through Sunday, March 2nd at DeVos Place in Grand Rapids, Michigan.

This year's theme, "Ignite & Inspire: Rekindle Your Floral Flame!" promises to be an event filled with inspiration, education, and opportunity. Whether you're a seasoned professional or just starting out, the GLFEE has something for everyone.

Schedule of Events:

February 28, 2025:

9:30am - 4:30pm: Interactive Hands-On Workshop & Business Session
Buying and Merchandising for Profitable Flower Shops

3:00pm - 5:30pm: Design Contest Registration

6:00pm - 8:00pm: Hands-On Workshop
The Art of the Whimsical Wedding

6:30pm - 8:00pm: Hands-On Workshop
Inspire to Be a Certified Florist

7:00pm - 8:00pm: Hands-On Workshop
FFA Prep: Inspiring Unique Mask Decorating

8:00pm -10:00pm: Mix and Mingle at Club Inspiration

March 1, 2025:

8:00am - 10:00am: Hands-On Workshop
Inspired Sustainable Wedding Bouquets

8:00am - 10:00am: Hands-On Workshop
So Fetch (Floral Accessories Workshop)

8:00am - 10:00am: Hands-On Workshop
Serpentine Serenity: A Celebration of Life Workshop

9:00am - 9:30am: Main Stage Design Show
Cracking the Code of Floral Certifications

9:30am - 10:00am: Main Stage Panel Show
Certified Florist (CF) Tips and Tricks Panel show

10:00am - 5:30pm: Silent Auction

10:00am - 5:30pm: Trade Show Opens

10:15am - 11:00am: Main Stage Design Show
Designer of the Year Run Off!

10:30am - 11:30pm: Business Session - Repeats On Sunday at 1:00pm
Building Your Dream Team: The Blueprint for Success and Scalability

10:30am - 11:30am: Business Session - Repeats On Sunday at 1:00pm
Building a Brand Through Customer Service

11:00am - 11:30am: Visit Trade Show Vendors

11:30am - 12:30pm: Main Stage Design Show
Triple Play Container Twist “One Vase, Three Visions”

12:30pm - 1:00pm: Visit Trade Show Vendors

1:00pm - 2:00pm: Main Stage Design Show
A Touch of Solace: Elevating Sympathy Expressions

1:00pm - 2:00pm: Business Session
Eco-Engagement: Leveraging Sustainability to Drive Floral Sales

2:00pm - 2:30pm: Visit Trade Show Vendors

2:30pm - 3:30pm: Main Stage Design Show
Destination Weddings

2:30pm - 3:30pm: Business Session
How to Make a Lasting Impression

3:30pm - 4:00pm: Visit Trade Show Vendors

4:00pm - 5:00pm: Business Session
Modern Wedding & Event Design: Rooted in Sustainability

4:00pm - 5:00pm: Business Session - Repeats Sunday at 9:30am
Assume the Sale: Perfecting Consultations That Close Every Time

6:00pm - 6:45pm: Recognition Reception

7:00pm - 9:30pm: Recognition Banquet

March 2, 2025:

8:00am - 10:00am: Hands-On Workshop
Attainable, Sustainable Floral Design

8:00am - 10:00am: Hands-On Workshop
Embracing Memories: Crafting Cremation Memorial Designs

8:00am - 10:00am: Hands-On Workshop
Destination Wedding Bouquets

9:30am - 10:30am: Business Session - Also Saturday at 4:00pm
Assume the Sale: Perfecting Consultations That Close Every Time

9:30am - 10:30am: Business Session
Cash In on Collaborative Classes

10:00am - 11:00am: Main Stage Design Show
Inspiring , Sustainability in Wedding Designs

11:00am - 12:00pm: Visit Trade Show Vendors

12:00pm - 12:45pm: Sunday Luncheon Keynote
State of the Industry: Where do we go from here!

12:45pm - 1:00pm: Visit Trade Show Vendors

1:00pm - 2:00pm: Main Stage Design Show
Profitable Plants: Beyond the Basket and Bow

1:00pm - 2:00pm: Business Session - Also Saturday at 10:30am
Building Your Dream Team: The Blueprint for Success and Scalability

1:00pm - 2:00pm: Business Session - Also Saturday at 10:30am
Building a Brand Through Customer Service

2:00pm: Silent Auction Closes

2:00pm - 2:30pm: Visit Trade Show Vendors

2:30pm - 3:30pm: Main Stage Design Show
Merchandising and Design Techniques for Boosting Sales

2:30pm - 3:30pm: Business Session
Optimizing Floral Delivery-Shop Driver vs Delivery Service Providers

Dates: February 28, 2025 - March 2, 2025

Location:

Devos Place,
303 Monroe Ave NW,
Grand Rapids, MI 49503.

Click Here to Register

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