Nonprofits can register until February 23, 2025

PALM SPRINGS, Calif. (January 30, 2025) - FirstBank, one of the nation's largest privately held banks with a focus on "banking for good," announced the third annual Coachella Valley Giving Day (CV Giving Day) incentive prize pool will be $145,000 to increase nonprofit support. Scheduled for Tuesday, March 4, 2025, the event has already seen over 130 nonprofits register to participate. Registration for eligible 501(c)(3) organizations is open through February 23, 2025. 

FirstBank, Desert Community Foundation (DCF), the Regional Access Project Foundation (RAP), Amazon, and the Auen Foundation contributed to the $145,000 incentive fund. The incentive pool will offer cash prizes ranging from $5,000 to $10,000 to participating nonprofits across several categories. 

"CV Giving Day offers a unique platform for organizations to amplify their message and fundraising efforts,” said Mary Panesar, Executive Director at DCF. “We urge eligible nonprofits to sign up and be part of this community-wide celebration of giving."

Early giving for CV Giving Day starts on February 4, 2025, allowing donors to support their chosen nonprofits before the official event begins.

"The growing momentum for CV Giving Day demonstrates its positive impact on our community," said Jake Wuest, FirstBank California Market President. "We’re excited to witness the remarkable efforts of nonprofits and donors as we come together to create meaningful change.”

Since 2023, CV Giving Day has raised over $1 million for Coachella Valley nonprofits. To learn more, register, or donate, visit CVGivingDay.org.

About FirstBank
FirstBank began providing banking services in 1963. Today, it’s known as an industry leader in digital banking. It has grown to be one of the top performing and largest privately held banks in the United States. FirstBank offers a variety of consumer deposit accounts, home equity loans, mortgages, rental property loans, and a full range of commercial banking services, including business financing, commercial real estate loans, treasury management, and more. Since 2000, FirstBank has been recognized as a top corporate philanthropist, contributing more than $90 million and thousands of volunteer hours to charitable organizations. The company is also unique in that a large portion of its stock is owned by management and employees, giving employees a financial stake in the bank’s success through its Employee Stock Ownership Program. For more information, visit www.efirstbank.com. Member FDIC.

About Desert Community Foundation

Desert Community Foundation is a public charity organization that has been serving the communities of the Coachella Valley since 1999. DCF works to address the core concerns and needs of the region including access to higher education, youth development, housing, health care, animal welfare, and the arts and culture—which are critical to our quality of life. DCF manages multiple charitable funds and stewards more than $132 million in assets. Through its partnerships with local donors, nonprofits, and community members, DCF is dedicated to the promise of creating a strong and prosperous future for the region. For more information, visit https://www.desertfoundation.org/.

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MEMBER FDIC

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