62.7% of likely voters are less likely to support rescheduling if it gives big weed companies more financial incentive to advertise to children  

Washington, DC - A new poll administered by Wes Anderson and his firm On Message Inc. finds that 62.7% of likely voters say they’d be less likely to support federal marijuana rescheduling if it gives companies more financial incentive to advertise to children. Concern spans communities across race and income, including moderates (59.5%) and Kamala Harris voters (54.3%). Trump voters are strongly in the “less likely” camp, at almost 73%, with 64% much less likely.   

“Americans don’t want Washington to hand Big Weed a massive tax break so addiction profiteers can spend more to push ads at our kids and hook the next generation of addicts,” said Kevin Sabet, President & CEO of Smart Approaches to Marijuana (SAM). “Rescheduling means more marketing pressure on children; voters across the spectrum say: no thanks.”  

Other findings from the poll show that almost 58% of respondents would be less likely to support rescheduling if it means that foreign cartels owning weed farms in America would get a tax break—and almost 48% would be much less likely. Again, those findings hold true across racial categories, for more than 55% of moderates, more than 46% of Harris voters, and almost 72% of Trump voters with nearly 65% much less likely.   

“This is not a partisan issue,” Sabet added. “Everyone who cares about the safety of their community and making sure foreign drug dealers don’t benefit from strategic policy errors is speaking up and letting their voices be heard.  

“We hope that the president, as he faces a pivotal choice on marijuana, listens to the voters and not a big-money influence campaign.”  

This poll was commissioned by Smart Approaches to Marijuana and conducted by the polling firm On Message from September 9-12, 2025, among a nationally representative sample of 1,000 likely voters (mode: online/phone/mixed; margin of error: ±3.1 percentage points at the 95% confidence level).