TALLAHASSEE, FL - On February 12, 2025, Governor Ron DeSantis announced that Florida continues to be the top destination for travelers from all over the world as it welcomed a record-breaking 142.9 million visitors in 2024. This marks a 1.6% increase over 2023, the previous record annual visitation in the state’s history. 

The fourth quarter of 2024 also set a new benchmark with 33.1 million visitors, surpassing the previous record for a Q4 period-setting the highest visitation for any fourth quarter. The record-breaking visitation was fueled by 29.9 million domestic visitors, 2.5 million overseas visitors, and 742,000 Canadian visitors.

“The results are clear-Florida is the best place to visit, live, and do business,” said Governor Ron DeSantis. “Another record-breaking year is proof that leadership matters, and the Free State of Florida is a model for the nation.”

“Under Governor DeSantis’ bold leadership, Florida’s tourism industry remains world-leading,” said Secretary of Commerce J. Alex Kelly. “Tourism in Florida continued to break records in 2024, recovering from a challenging hurricane season, driving economic growth and improving quality of life for Florida’s communities and families.” 

Despite challenges posed by hurricanes Helene and Milton, Florida’s tourism industry remained strong, with hotel occupancy rising 6.7% in Q4 and annual room nights sold increasing 1.6% in 2024. Airports across the state also saw sustained growth, with total enplanements increasing 3.1% year over year.

Highlights from 2024 data also include:  

• 142.9 million visitors traveled to Florida in Calendar Year (CY) 2024, marking a 1.6% increase from CY 2023 and the highest visitation on record.
• 130.7 million domestic visitors in CY 2024, reflecting a 1.3% increase from the previous year.
• 8.9 million overseas visitors in CY 2024, up 6.6% from CY 2023, and the closest to full recovery since 2019.
• 3.3 million Canadian visitors in CY 2024, representing a 1.2% increase from the previous year.
• Domestic visitors made up 91.5% of total visitation, overseas visitors accounted for 6.2%, and Canadian visitors represented 2.3%.
• Total enplanements at Florida’s 19 major airports grew to 3.1% in CY 2024 from the previous year, with notable growth in airports like Tallahassee, Panama City, and Pensacola.