Atlanta-area shopping destination announces New Balance set to open later this year

LOCUST GROVE, Ga. (Sept. 25, 2025) – Tanger Outlets Locust Grove welcomes the addition of New Balance to its growing roster of popular retailers including the recently opened Victoria’s Secret and Marc Jacobs. Opening this fall, the globally recognized brand will enhance the center’s retail mix, providing shoppers with expanded access to stylish, high-quality footwear and apparel options.

“Bringing a top brand like New Balance to Tanger Locust Grove allows us to connect our shoppers with styles they know and love,” said Tanger Locust Grove Marketing Director Tatiana Ellis. “Guests can look forward to an incredible selection of the brand’s iconic footwear and apparel at unmatched value, enhancing the overall shopping experience at our center.”

New Balance brings its signature blend of performance and style with a curated selection of footwear, apparel and accessories. Opening in October, the store will occupy a 4,500-square-foot space next to Carter’s Babies and Kids and Journeys. Known for its dedication to craftsmanship and innovation, the brand will offer shoppers access to both its iconic heritage designs and the latest trend-driven collections.