Route 66 is more than a highway—it’s a legend. And from June 5–14, 2025, the Texas Panhandle becomes the ultimate destination for dreamers, road trippers, and Americana lovers during the Texas Route 66 Festival. This 10-day, region-wide celebration is Texas’ only official Route 66 festival, and there’s nothing else like it in the country.

More than just a nostalgic tribute, the Texas Route 66 Festival is a living, breathing showcase of what makes the Mother Road special—blending classic Americana charm with the grit, independence, and unmistakable style of authentic Texas culture.

Spanning multiple towns and communities along the Texas stretch of Route 66, the festival brings together people, places, and stories that define the spirit of the open road. From car shows and cattle towns to pop-up shops, outdoor concerts, art walks, and vintage roadside attractions, this is a road trip brought to life.

Each stop along the route offers its own flavor—from small-town hospitality and cowboy history to big eats, bold personalities, and a pride that only comes from living on the land.

Festival Schedule:

Thursday, June 5, 2025

Coors Ranch Rodeo Kick-Off
The Coors Ranch Rodeo kicks off June 5, 2025, at the Amarillo National Center, celebrating real working cowboys with thrilling ranch-style competition and authentic Western tradition.
7 PM - 10 PM
Amarillo Tri-State Fairgrounds, Amarillo National Center
 
First Thursday on 6th
?Experience Historic Route 66 during First Thursday on 6th a monthly evening where local shops, galleries, and businesses come alive with art, live music, in-store specials, and more.
The 806: Art Opening at 7 PM, live music at 9 PM
The Roseberry: Extended hours; meet the artists, in-store sale, and Stellar Snack tastings til 7 PM
Aunt EEKs Books & Curiosities:
20% off all vintage clothing at Tasty Creamy Vintage and accessories sidewalk sale 4:30-7:30 PM
Buy one/get one 50% on all books all day
Maker's Market from 5 PM - 7:30 PM
Drag Queen Storytime 7 PM
Open Mic 7:30 PM

Bluebonnet Hill Furniture & Antiques: Open house with wine and bites from 5-7 PM
Chapterhouse Books: Art show 5 - 7 PM
Cactus Vintage: Extended hours with art & live music from 6 PM - 9 PM
High Fidelity: Art, live music, and wine from 6 PM - 8 PM
Smokey Joe's: Live music at 6 PM with drink specials til 7 PM
Bliss 66: Free Comedy Night at 8:30 PM
 
Karaoke on Route 66
Join Old Tascosa Brewery for their Route 66-themed karaoke night DJ'd by Andy Martinez. This event is family friendly!
7 PM
?Old Tascosa Brewery

Friday, June 6, 2025

Texas 66 Celebrity Fast Draw Shoot Out
The TX 66 Celebrity Fast Draw Shoot Out brings Amarillo’s local legends to the firing line for some friendly (and fast!) competition. Held during the Xtreme Fast Draw Competition, this crowd-favorite event features well-known Amarillo personalities testing their speed and aim in the ultimate Wild West-style face-off.
3 PM
?Rex Baxter Building?
FREE
 
Coors Ranch Rodeo
Experience real working ranch competition at the Coors Ranch Rodeo, where teams of cowboys and cowgirls from across the region compete in traditional events that reflect everyday ranch life.
7 PM - 10 PM
Amarillo National Center
 
Bull in Bloom? at The Cactus Cove
Join us at Cactus Cove during the Route 66 Festival for the unveiling of our newest large-scale mural—an epic fusion of Western grit and artistic mastery. "Bloomin’ Bull" celebrates the rugged beauty of the Texas Panhandle, blending bold metalwork and stunning mural artistry into one unforgettable masterpiece. Experience live music, local vendors, and the energy of Route 66 as we reveal this one-of-a-kind installation. Don’t miss this landmark moment where art, culture, and the spirit of Amarillo come to life!
11:30 AM - 1:30 PM | Cactus Cove Inn & Suites
 
Night Under the Neon
Experience a magical evening on Texas Route 66 at Night Under the Neon at the historic U-Drop Inn & Café in Shamrock, TX. Guests can enjoy live music, dancing, and delicious eats from the café, all set against the glowing neon lights of this iconic Route 66 landmark.
6 PM - 9 PM
U-Drop Inn & Cafe | 105 E 12th St, Shamrock, TX 79079
FREE

Saturday, June 7, 2025

CCC Downtown Cattle Drive & Parade
Step back into the Old West with the Coors Cowboy Club Cattle Drive & Parade, a true Amarillo tradition.  Watch real cowboys and cowgirls lead a herd of Texas Longhorns through the heart of downtown, joined by classic cars, and so much more!
?10AM
11th & Polk St. to Tri-State Fairgrounds
 
Route 66 Celebration on the Square
Celebrate 60 years of Wolflin Square with a petting zoo, roping demonstrations, tasty bites from local food trucks, and special sales at participating shops.
Wolflin Square
10 AM - 4 PM
 
Coors Ranch Rodeo
Experience real working ranch competition at the Coors Ranch Rodeo, where teams of cowboys and cowgirls from across the region compete in traditional events that reflect everyday ranch life.
7 PM - 10 PM?
Amarillo National Center
 
Coors Ranch Rodeo Dance
?Amarillo National Center??

Sunday, June 8, 2025

Run the Gap: Historic Route 66 Challenge
Get ready to lace up your running shoes for the Run the Gap: Historic Route 66 Challenge!
9 AM | Jericho Gap | 5989 Highway 70, Clarendon Tx 79226 (County RD B & Highway 70)
 
Lowrider Cruise on Old Route 66
Join us for the Lowrider Cruise on Old Route 66, a FREE event showcasing lowriders as they cruise through historic Route 66 in Amarillo.
Lowriders will be on display at 600 E Amarillo Blvd from 6–7 PM. Then from 7–7:45 PM, they’ll be cruising up and down Amarillo Blvd—starting at 600 E, heading east, looping around at Ridgemere, and keeping it rolling the whole time.
At the same time, swing by Will Rogers Park for an inspiring art show organized by local Chicano artists, showcasing pieces that reflect on the meaning and legacy of lowrider and Chicano culture.
This open-call event invites car clubs and enthusiasts to join the cruise—no registration required. Please adhere to traffic signals and avoid burnouts to ensure a safe and enjoyable experience for all.
?6 PM - 8 PM | Amarillo Boulevard
FREE

Monday, June 9, 2025

Amarillo Film Society Screening
Join the Amarillo Film Society for a special screening of In Open Air: Episodes II and III, produced by Panhandle PBS. These episodes highlight people and stories from the Texas Panhandle, offering a look at the region through a local lens. Come enjoy an evening of film and community with others who appreciate local storytelling.
Goldenlight Cantina
Doors open at 6:30 PM, screening begins at 7:30 PM

Tuesday, June 10, 2025

Brisket, Bags, and Brews on 66
Come join us for a fun-filled day of delicious briskets, exciting cornhole games, and refreshing brews! This event is perfect for foodies, gamers, and beer enthusiasts alike. Enjoy mouthwatering BBQ, show off your cornhole skills, and sip on ice-cold beers along the iconic Route 66. Don't miss out on this awesome opportunity to relax, socialize, and have a great time with friends and family.

Brisket Meal from 2-6PM, by donation.

Cornhole Tournament 2-5PM. Cash prize for winning team!

See you there!

Dream Maker Station | 12 PM - 7 PM

June Jazz
?7PM - 9PM
Amarillo College Clock Tower

Wednesday, June 11, 2025

TX 66 East Bus Tour
On the East Texas Route 66 Bus Tour, enjoy a day filled with, quirky Route 66 attractions like Britten Leaning Water Tower, and landmarks of deep cultural significance such as The Cross of our Lord Jesus Christ. The journey includes stops at iconic spots like the Jerricho ghost town, Devil's Rope Museum, and a delicious lunch at the historic Conoco Tower Station and UDrop Inn. The tour includes a happy hour and live music at The Big Texan.
?8:30AM - 5PM | Starts at 1000 S. Polk St.
Ticket includes: step on tour-guide, lunch, snacks, drinks, and Texas 66 Coin Cruise Album
 
High Noon on the Square
Sponsored by AQHA, entertainment by Buster Bledsoe, sausage wraps cooked by AQHA cook team from 12-1 pm $10 cash only
12PM - 1PM
501 S Fillmore - Potter County Courthouse Lawn
 
The Big Texan Soiree
Enjoy live music, cold drinks, and fun at the Beer Garden
5-7 PM | The Big Texan Beer Garden

Thursday, June 12, 2025

TX 66 West Bus Tour
?8:30AM - 5PM
Starts at 1000 S. Polk St.
Ticket includes: step on tour-guide, lunch, snacks, drinks, and Texas 66 Coin Cruise Album
The West Texas Route 66 Bus Tour starts with a city tour of Vega, Texas, and includes visits to historical sites such as Magnolia Station and the Milburn-Price Culture Museum, as well as unique stops like Dots Mini Museum and the Bent Door Cafe. Attendees will enjoy lunch at Midpoint Cafe, followed by visits to Sunflower Station, Russel’s Truck & Travel Center & Car Museum, and the Glenrio Ghost Town. End the tour sweetly at Mama Jo’s Pie & Sweets and live music on the Courthouse Lawn. This tour offers a mix of history, culture, and iconic Route 66 experiences in West Texas Route 66.
 
Texas Route 66 Visitors Center Celebration
Enjoy a relaxing evening of live music, complimentary beer and wine, food trucks and more at the Texas Route 66 Visitors Center.
5:30 PM - 7 PM
Texas Route 66 Visitors Center | 1900 SW 6th Ave, Amarillo, TX 79106
FREE
 
Karaoke on Route 66
Join Old Tascosa Brewery for their Route 66-themed karaoke night DJ'd by Andy Martinez. This event is family-friendly!
?7 PM | Old Tascosa Brewery
 
Comedy Night on 6th
Bliss 66 on 6th Street hosts a free comedy night featuring local stand-up talent
8:30 PM | Bliss 66
FREE

Friday, June 13, 2025

Hot Rods and Hollywood
?Tascosa Drive-In Theater
 
Bomb City Bar Fights Wrestling
9 PM | Bliss 66
$15 at the Door

Saturday, June 14, 2025

Fitness @ KT Black Route 66 5K Run/Walk
Lace-up your sneakers and get ready to hit the pavement at the Fitness @ KT Black Route 66 5K Run/Walk taking place on the iconic RT 66 Mother Road!

TX 66 Festival Finale Presented by Amarillo National Bank
?11AM - 7PM
Amarillo Route 66 Historic District
Attendees can expect a wide range of attractions, including vendor booths, food options, live music, Elvis impersonators, Miss Texas Route 66 Pinup Pageant, kids' activities, corn dog eating contests, a car show, a bike show, and much more.  Admission is free for all attendees.

Fest Date: June 5 - 14, 2025

Location: Various Locations in Amarillo

Click here for more information.