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Woman-Owned Graze Craze Charcuterie Shop Opens in McMinnville

Restaurants

May 21, 2025


Graze Craze Logo

 

McMINNVILLE, Ore.  – Graze Craze®, the popular charcuterie concept featuring artfully arranged sweet and savory grazing boards and boxes, opened a new location at 1306 N.E. Highway 99W in McMinnville’s North Plaza. The 1,000-square-foot store is owned and operated by Jennifer Richter, who was born in the Philippines and relocated to California with her parents as a child before eventually finding her home in the Willamette Valley.

Jennifer and her team of expert Grazologists™ curate charcuterie boards that fulfill the Graze Craze mission to Celebrate Everything. The specialty boards are crafted with a variety of high-quality ingredients, including premium meats and cheeses, fresh fruits, crisp vegetables and more, accompanied by house-made sauces, dips and jams. Each grazing spread features a complementary blend of flavors, colors and textures that produce a delicious work of edible art. 

 

Graze Craze McMinnville will host a grand opening celebration on Friday, May 23 at 4 p.m. in collaboration with the McMinnville Area Chamber of Commerce. The event will feature charcuterie samplings, raffles and a benefit for the “See Ya Later” Foundation, a nonprofit organization dedicated to inspiring youth and supporting families facing medical challenges. Carlton-based, family-owned vineyard and winery, Chris James Cellars, will also serve award-winning wines to complement the grazing boards.

“McMinnville was made for charcuterie, and I’m so thrilled to serve an elevated new dining option to locals who appreciate fresh, high-quality food,” said Jennifer, a former corporate executive who spent more than 25 years in the tech industry honing her expertise in customer service and sales. “We’re in wine country, so imagine exceptional charcuterie available right at your fingertips to pair with wine from your favorite local vineyard – that’s what we envision sharing with this vibrant, beautiful community.”

The Graze Craze menu incorporates a range of styles to satisfy many different palates and dietary preferences, including:

·         The Gone Grazey – A blend of cured meats, premium cheeses, crackers, fresh produce, nuts and more.

·         The Vegegrazian – A vibrant medley of fruits, vegetables and cheese.

·         Sweet & Grazey – An abundance of desserts, like chocolates and baked goods, paired with sweet dips.

Charcuterie offerings are available in different sizes, from Char-Cutie-Cups and Grab & Graze options for nibbling to sharing-size boards with enough fresh food to feed a party of any size. The food displays are ideal for family gatherings, girls’ nights, weddings, birthday parties, luncheons, meetings and more, while they also make for memorable corporate and personal gifts that always impress.

Graze Craze McMinnville is open for online ordering, pick-up, catering and local delivery Monday through Saturday from 9 a.m. – 6 p.m. and Sunday from 9 a.m. – 3 p.m. For more information, visit www.grazecraze.com/mcminnville-or, call 503-664-1964 and follow along on Facebook at @GrazeCrazeMcMinnvilleOR and Instagram at @grazecraze_mcminnville_or.

About Graze Craze

Graze Craze® is the leading franchise within the grazing-style food category, offering an alternative experience to traditional dining options and catering for every occasion. At Graze Craze, in-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savory charcuterie boards and picnic boxes made with the highest quality ingredients and arranged with perfection. Graze Craze is an affiliated brand of United Franchise Group™, the global leader for entrepreneurs, within the United Franchise Group’s food division, Big Flavor Brands™. For more information about Graze Craze locations, menu, and commercial accounts, visit www.grazecraze.com. For information on franchising opportunities, visit www.grazecrazefranchise.com.

About Big Flavor Brands

Big Flavor Brands™ specializes in franchises dedicated to creative eating, offering a zesty menu of fast-growing, award-winning food brands with a proven track record of success. From fast-casual restaurants with authentic third-generation recipes like The Great Greek Mediterranean Grill® to specialty concepts like the grazing innovator and charcuterie board caterer Graze Craze® and the super-fast, fresh Italian experience of Cannoli Kitchen Pizza®, Big Flavor Brands dominate their niches with quality, value, and tasty fare for every occasion. Big Flavor Brands represents the food division of United Franchise Group™, which is comprised of innovative concepts pushing the boundaries with an unwavering commitment to quality, variety, and the pursuit of joyful eating.

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