We believe in fun.  We believe that, to be effective in a long-term sense, exercise has to be enjoyable.  It has to be creative. 

We are the segue into a more healthy, active life.  That responsibility means introducing clients to new activities, making them comfortable with working out in any environment, and giving them attributes they can display with pride. 

We believe in hard work.  Our own hard work will be recognized by our clients and friends, and will encourage them to work harder in the face of challenge. We believe in multi-joint exercise using body weight or free weights.  We believe exercise can happen anywhere, at any time.   We train movements, not muscles. 

We believe in the long haul.  Continual progress is necessary for self-actualization; if you're not moving ahead, you're falling behind.  We set milestones and celebrate when they're reached.  And then we reach further.

We don't take ourselves too seriously.  We're comfortable in our skills, and can joke about our weaknesses.  It's always easier when you're the best!

We believe that it's just as important to train for a canoe trip as a triathlon.  Proper, smart preparedness increases the satisfaction derived from any activity, including mental preparation.

We believe in science.  We believe in ongoing education.  We're committed to the peer review process, the application of cutting-edge science, the debunking of myths, and the benefits of active debate and discussion.

Above all, we believe in ourselves and our clients!