Earth Rider is a lifestyle. It represents respecting the environment, being active, setting goals, and rewarding yourself for your achievement. It is about feeling and believing and living the dream. It is a prescription for the heart and soul-piercing pines, synchronized streams, brawny bridges, darling deer, content cows, vast vistas, singular sunsets, friendship. It's a ride in the country where the bike, heart, lungs, and legs become one well-oiled machine in a fluid state. The stress, dullness, clutter, and harshness of the world fade away and are replaced with endless possibilities. And at the end of the day you relish the luxuries, peace and contentment you have earned.

Our Vision
Enabling fittnes, achievement, well-being, and quality of life through cycling.

Our Values

Respect the environment

Preserve community heritage

Encourage an active and fit lifestyle

Delight customers

Create fulfilling jobs

Have fun

Our Environmental Committment

Riding a bike is an eco-conscious endeavor and at Earth Rider we want to do everything we can to keep the earth green. That includes taking specific actions towards environmental, social, and economic sustainability. We've applied for Travel Green Wisconsin certification and have adopted practices that reduces the environmental impact. of our business. Some of our current practices include:

Recycling

Using reuable goods instead of disposable ones

Utilize compact fluorescent bulbs

Programable thermostats

Operable windows

Utlizing nontoxic cleaners

Replacing hotels linens with organic cotton