The vision for this new urban market is to offer the community high quality agricultural goods from local growers and ranchers, as well as gourmet artisan foods. The operator of the market is Downtown Anaheim Association, a non-profit, mutual benefit organization, which has been managing the Thursday Downtown Anaheim Certified Farmers' Market for the past 19 years. The addition of the new weekend market at Farmers Park gives Anaheim residents and tourists two chances to shop locally fresh every week.
 
Farmers Park is a beautiful two acre park featuring a grassy knoll, redwood boardwalk, community gardens and olive grove. Connecting two historic landmarks, the Anaheim Packing House and Packard Building, the park offers a vibrant community gathering place.