When Gene Muller founded Flying Fish Brewing Co. in 1995, he did so first on the World Wide Web - making it the world's first virtual microbrewery. That early Web site helped generate positive press coverage and helped attract the investors needed to make the virtual brewery a real one. Muller said the idea was to make the Web site "This Old House meets the World Wide Web" letting people go behind the taps and see the thousands of details needed to put a craft brewery together.

Flying Fish is located in Somerdale, New Jersey. In a state that once boasted 50 breweries (and by the end of 2015 may once again boast that number), it was the first microbrewery in Southern New Jersey and the first new brewery built in that part of the state in more than half a century. From its opening in late 1996, Flying Fish has increased its capacity more than 20x and become the largest of the ever-growing number of craft breweries in the state.