Mission:

We lead through practice and programs in the interpretation of photographic and motion picture heritage. We strive to inspire widespread recognition of how the media we collect, preserve, and understand broaden and enrich life. We do so as stewards of the legacy of George Eastman, who valued excellence and innovation.

We do these things to inspire discovery and learning—supporting the education of a regional, national, and international audience.

Vision:

We convene a global community to share access and understanding of photographs and motion pictures as objects and ideas that inspire discovery and understanding of individuals, cultures, values, and history. Our leadership in restoration and care of collections will be extended by our presence in virtual media and by our commitment to education.