Holly Day Fair is the largest holiday gift and craft show in Eastern North Carolina. Holly Day Fair is a one-stop holiday shopping event that draws an average of 21,000 attendees and 200 vendors. Show-goers have an extensive selection of unique handcrafted and manufactured products to select from. The unique and exclusive gifts include Christmas decorations, crafts, jewelry, clothes, toys, food specialties, household accents and much more. Proceeds are given back to the local community through the JLF Community Assistance Program grants. These grants are focused on programs that support the Junior League of Fayetteville's Childhood Mental Health Initiative in the community.