Good afternoon!

                My name is Michelle Mathieu, and I am the Outdoor Discovery Schools Department Manager at the South Barrington, LL Bean.  I administrate the kayaking and snowshoeing programming for our store, as well as the community outreach and community service.  I am reaching out to the local newspapers and event organizations in an effort to increase the local awareness of our Discovery Schools programming that we do from our store.  I have relied mostly on grassroots marketing for our free clinics, free outings, and even our paid programming, and figured it couldn’t hurt to reach out to those who have a wider audience, specifically local newspapers and editorials. 

                The majority of our programming is entirely free of charge, and is directed to anyone who has interest in participating in outdoor adventure, in learning about outdoor skills, or looking for like-minded people to enjoy the outdoors with.  With our outdoor heritage always in mind, we look to connect with all levels of expertise, yet also look forward to introducing new people to new outdoor activities.  Aside from our twice-a-week free clinics and free weekly outings, we also perform what we call Discovery Kayaking Courses, a $20 course designed for anyone interested in trying out kayaking, beginners not only welcome, but encouraged.   

                We have paddled the Fox River, launching from Voyagers Landing in Elgin, for 4 years now.  Each year brings more excitement and stewardship awareness to our customers, and we hope to continue our effect on our community’s outdoor appreciation and engagement.  For the first time this year we paddled with a group of summer camp kids from the South Barrington Park District, and brought our Fly Fishing Course to Max McGraw Wildlife Foundation.  We have worked with the Northern Illinois Special Recreation Association, the Citizens For Conservation, and various other groups on community service and outreach. 

                I am hopeful that your newspaper would be interested in including our programming in one of your “events this weekend” or “things to do” articles.  More information about our programming can be found at our website, or by calling me personally at 888-552-5548.  Thank you for your time, and I hope you have a great day!

~Michelle Mathieu