About Us

Six Generations of Rogers have worked the 1000 acres of farmland we own between Gainesville and LaCrosse. We have been selling produce at our main location at the corner of SR 121 and NW 156 Ave. for 32 years.

We have 75 employees and 100 field pickers.

We ship as far away as Texas and have regular customers coming down from Canada, Georgia, Tennessee, and Miami.