The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
The development of acquaintance as an opportunity for service.
High ethical standards in business and profession; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society;
The application of the ideal of service by every Rotarian to his personal, business, and community life;
The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional men and women united in the ideal of service.