About Us:

The name "Second Salem" comes from the early 20th century, when locals referred to Whitewater as "Second Salem" due to its reputation as a site of witch gatherings at the Witchtower (the Starin Park water tower), strange murders, unearthly creatures in the lake and other unexplained phenomena. South central Wisconsin is also the stomping grounds of the Beast of Bray Road, a werewolf-type creature that was sighted on numerous occasions in the early 1990's and the Wild Man of La Grange, a strange character apprehended by local authorities in 1929. These strange events, figures and architecture are part of our collective past: one that makes our area unique, and one that provides a rich variety of stories to translate into extraordinary beer.