Viva Big Bend is a celebration of Texas. Part music festival and part music-industry conference, Viva Big Bend showcases the best of the state: extraordinary natural beauty, remarkable and talented people, an independent spirit and an amazing culture. Approximately 55 bands/musicians (with a wide variety of styles represented) are expected to be showcased in at least eight venues this year. In addition to the music, events are planned specifically for music industry representatives.