The Lincoln County Rodeo Association, Inc is entering our 36th season of professional rodeo. Our mission is to provide quality family entertainment and promote the sport of professional rodeo. Come and join us in Merrill WI for a weekend of action-packed western family fun. Professional Cowboys and Cowgirls from around the country compete to showcase their talents. Enjoy great food, Live Music, vendors and shopping for all ages.  Experience the beauty of the Wisconsin Northwoods while attending the Wisconsin River Pro Rodeo.