For over 60 years, Colonial Penn has specialized in offering life insurance directly to consumers at affordable prices. Through mail, TV, our call center and the web, we focus on providing life insurance protection for folks like you and your loved ones. The company was a pioneer in designing insurance products to meet the needs of the mature market, and in 1968 became one of the first insurers to offer a Guaranteed Acceptance Life Insurance plan, exclusively for people ages 50 and over.