Our Mission:

Each year, euphoria shines a spotlight on this gem of a city we have the pleasure to call home. And as much as we love bringing newcomers here to get a taste of Greenville’s magic, we’re also committed to giving back to the community out of which our festival was built.

History of Euphoria:

euphoria was founded in 2006 by platinum-selling singer/songwriter Edwin McCain and prominent Greenville restaurateur, Table 301’s Carl Sobocinski. Even before Greenville’s famed revitalization, the pair knew that our quaint city was something to be celebrated. McCain and Sobocinski wanted others to see this potential too—and out of this desire, euphoria was born.

Over the last 13 years, euphoria has grown from a passion project into a highly anticipated annual four-day festival for attendees from near and far. euphoria features exclusive tasting events, intimate musical experiences, cooking demonstrations and wine seminars, as well as multi-course dinners and live music concerts.

euphoria allows locals and visitors alike to gather in the heart of Greenville to enjoy the city’s vast entertainment options and celebrate and enjoy its thriving culinary and arts communities.